Tag: solution management
Just because you built it does not mean they will come
Most companies want to be known for their game-changing solutions. They want to serve their target buyers with value time
How solution strategy and management could have saved the Airbus A380 — or saved it from itself years sooner
In February 2019, Airbus announced it would stop the production of its A380 jumbo jet by the end of 2021.
The tough leader myth is outdated
When we think the word “boss” or “leader,” we conjure an image of a tough individual who is focused on
The 3 intersecting components to building a long-term strategy for revenue performance predictability
Revenue performance is not as simple as hitting a certain revenue objective — it’s not about “one and done.” You
Product versus solution management — and why it matters
Enterprise executives often focus on the effectiveness of the product management process within a business and lament the inefficient use
4 Challenges CEOs must overcome to create a successful go-to-market strategy
As a CEO, you know many factors must come together to create an effective go-to-market strategy to give your company
