Tag: solution marketing

In our last post, we explored how ideal client profiles (ICPs) can be activated through thoughtful sales territory design. Before

In the fast-paced world of B2B solution marketing, content is both an asset and a challenge. Marketers need to communicate

There is no arguing it: Today’s selling organizations need aligned teams to achieve success. But with so many moving pieces,

A lot of B2B marketing efforts fail to resonate with buyers because they do not start with buyer needs, focus

Let’s eavesdrop on a recent phone call between a sales manager and her prized sales professional. Sales manager: “We have

In a marketplace where no one wants to be sold to, content must serve buyers’ needs in the vein of

When selling teams have their ear to the ground to hear real pains, real expectations and real feedback from their

As we welcome in February, we enter a season focused on relationships and comradery. For us at Mereo, this means

This week I opened yet another email in my inbox that seemed … off. The sender had my correct name.

In college we all knew that person who waited until the last minute to open Word and finally start that