Tag: solution marketing

Products and services are the lifeblood of any organization. And the men and women who don the title product manager

For every business — from two-person startups to cross-continental Fortune 50 organizations — there are interdependent operational disciplines at play

Sustainable revenue performance ensures your organization is meeting its goals and finding its success not just here and now but

A little open rate, with a dash of page views, and a heap of likes and shares … the cocktail

I am often asked why myself and other Mereo consultants use the term “solution” over “product” and/or “service.” Is it

Around 2012, Rachel Spasser, currently managing director and Chief Marketing Officer (CMO) at Accel-KKR, joined Ariba, now an SAP Company,

B2B marketing teams align with sales, solution marketing and more through the target buyer profile. At Mereo, we call the

B2B marketing often gets tunnel vision by just focusing on its individual activities. From the demand generation pushes, whether those

No matter how hard we try to see into the future, to prepare for market shifts and new requirements, some

Marketing has the skills and expertise to create content to engage the buyer. Yet marketing content often leaves sales wanting