Tag: solutions marketing
How a solution marketing expert and marketing communications expert partnered to achieve major results
Around 2012, Rachel Spasser, currently managing director and Chief Marketing Officer (CMO) at Accel-KKR, joined Ariba, now an SAP Company,
The Power Profile™ Part II: Recipe for Success
The Power Profile™ guides you in your marketing and prospecting activities to focus on organizations and buyer roles that have
The Power Profile™ Part I: An Added ‘Umph’ to Your Organization
In the B2B atmosphere, only so many companies have the problem your organization’s solution fits. Your pool of opportunity is
Do your differentiators truly set you apart?
None of us wishes to be thought of as an imitator or second-best. We want our business to be in