Tag: solutions marketing
![marketing communications](https://www.mereo.co/wp-content/uploads/2019/04/joshua-peacock-137210-unsplash-150x150.jpg)
How a solution marketing expert and marketing communications expert partnered to achieve major results
Around 2012, Rachel Spasser, currently managing director and Chief Marketing Officer (CMO) at Accel-KKR, joined Ariba, now an SAP Company,
![The Power Profile™ Part II: Recipe for Success](https://www.mereo.co/wp-content/uploads/2017/06/Buyer-profile-2-150x150.png)
The Power Profile™ Part II: Recipe for Success
The Power Profile™ guides you in your marketing and prospecting activities to focus on organizations and buyer roles that have
![The Power Profile™ Part I: An Added 'Umph' to Your Organization](https://www.mereo.co/wp-content/uploads/2017/06/Buyer-profile-1-150x150.png)
The Power Profile™ Part I: An Added ‘Umph’ to Your Organization
In the B2B atmosphere, only so many companies have the problem your organization’s solution fits. Your pool of opportunity is
![differentiators](https://www.mereo.co/wp-content/uploads/2017/05/image1-2-150x150.jpg)
Do your differentiators truly set you apart?
None of us wishes to be thought of as an imitator or second-best. We want our business to be in