Tag: sales

how marketing can create content

How Marketing Can Create Content That Helps Sales Engage the Buyer

Marketing has the skills and expertise to create content to engage the buyer. Yet marketing content often leaves sales wanting
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decision makers

How B2B Salespeople Can Engage Decision Makers

According to Forrester Research, nearly two-thirds of B2B marketers identified engaging key decision makers as one of their top challenges.
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{Featured on Sales and Marketing Management} The Conversation CSOs and CMOs Need to Have

{Featured on Sales and Marketing Management} The Conversation CSOs and CMOs Need to Have

Mereo Founder Jay Mitchell recently had the opportunity to share his insights on the popular industry website Sales and Marketing
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A Profound Sales Lesson from a Christmas Classic

A Profound Sales Lesson from a Christmas Classic

It is a joy to be able to sit back and reflect on another year. Along with our ongoing clients,
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Meet Mereo: Steve Maegdlin

Meet Mereo: Steve Maegdlin

This summer I am going to be spending some time with each of Mereo’s principals to provide a behind the scenes
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King Arthur and Status Quo: A Tale Too Often Played Out in Sales

King Arthur and Status Quo: A Tale Too Often Played Out in Sales

Do you know what movie this picture is from? It’s from Monty Python and the Holy Grail-- a classic parody movie
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How to Draft a Powerful Client Value Story

How to Draft a Powerful Client Value Story

Based on overwhelming interest in our previous post: The Power of Proof: Client Value Stories, we were compelled to provide
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The Power of Proof: Client Value Stories

The Power of Proof: Client Value Stories

When asked what the #1 sales ready asset is that marketing needs to provide to their sales channels in a
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3 Immediate Steps to Engage Buyers

3 Immediate Steps to Engage Buyers

We recently sat down with a client team to lead a sales enablement session. In the corner of the room
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M&A Upside: How to Win Amidst Daunting Statistics

M&A Upside: How to Win Amidst Daunting Statistics

I’m sure you’ve heard the numbers—various reports and research put the failure rate for mergers and acquisitions (M&A) between 70-90% (Harvard
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