Category: Leadership + Culture

3 Timeless B2B Selling Lessons From 2021
Change permeates our marketplaces. Yet since early 2020, the pace of change has accelerated. As a result, the B2B selling

Is It Your Business to Be Grateful?
This season encourages us to practice gratitude. Appreciate the kindness your community shows you. Be thankful for the generosity and

B2B leaders share 2022 sales kickoff planning insights
The word around sales kickoff planning season is uncertain. Will it be in person? Will it be all virtual? Will

How One Digital Asset Management Firm Transformed to a Value Selling Model for Global Success
While Adstream had a successful decades-long history in providing content delivery and traffic management services, leadership wanted to serve customers

Revenue Rebound: Seeking to Serve in the Time of COVID-19
My client phone conversations have shifted the last couple of weeks. We share health updates — and I am happy

Coronavirus ‘Extended Spring Break’ Reading List
One of the most popular blog posts we do is recommended readings lists for the holidays or spring break for

The State of Revenue Performance Presents an Opportunity for B2B sellers
The performance of the top companies around the globe can be a telling sign of our current economic environment —

Semantics Matters in Selling
I am often asked why myself and other Mereo consultants use the term “solution” over “product” and/or “service.” Is it

Assimilating Your Teams Post-Merger and Acquisitions
Mergers and acquisitions can seem like an early episode of the Brady Bunch. Two families — businesses — are brought

Acquisitions and Mergers: Make 1+1 equal more for your B2B company’s revenue growth
In order for an acquisition and merger to be worth the investment, executive leadership needs to see substantial growth in