Mereo Celebrates 15 Years of Seek to Serve™

Austin, TX (SEPTEMBER 2022) Mereo is pleased to announce its 15th anniversary of leading B2B organizations to sustainable revenue performance.

In September 2007, President Jay Mitchell founded Mereo with a drive to spread more value. He had already amassed more than a decade of experience in commercial leadership roles between Tatum LLC, PeopleSoft, JD Edwards, WorldChain, i2 Technologies and more.

“In launching Mereo, I was driven by the ability to help more companies — and thus more people — with the expertise gained and the value we had to offer,” Mitchell says. “Simply put, it was an opportunity to help two or three or more companies versus just one at a time as an employee. Because the solution was proven to add value, what was needed was a vehicle to scale so that more companies could capture that value. Now, 15 years later, with the team of Mereo Principals working alongside me, the value we are able to infuse spread and the people we are able to serve only grows.”

President Mitchell and the Mereo Principals are grounded in a common goal and vision: Seek to Serve, Not to Sell™. This philosophy started as a vision but has become a backbone of Mereo in the past 15 years.

By seeking to serve clients rather than sell, the Mereo team has been able to build authentic relationships and to share real solutions that make an impact on organizations’ bottom lines.

“While I had personally witnessed this time and again before starting Mereo, I have found that putting others first professionally has actually created more value for all parties. And, more often than not, you will sell more eventually — funny how that works,” Mitchell says.

“You will grow your business and have more clients, but it starts with serving. Everyday. Every client. Every interaction. Even when it is difficult. Even when the best move is to introduce your client to someone else to get them the best solution. Being others-centric does not always come naturally, but it is the way forward.”

Over 15 years, Mereo has served more than 150 clients, further demonstrating that revenue performance services are needed as companies navigate leadership transitions, mergers & acquisitions (M&As), product launches, go-to-market transformations and more.

“Wow how time flies. I have known Jay since we were first introduced in 2010 when Mereo was supporting Ariba at a vital inflection point in our business. Today, congratulations are in order on another big step in the journey as Mereo marks its 15-year anniversary,” Jason Kurtaz, Senior Advisor at Accel-KKR, shared. “Over the last decade, Mereo has played an instrumental role in helping a number of Accel-KKR’s operating companies. From sales enablement and product marketing to go-to-market strategy and market positioning, Mereo uniquely brings operational savvy, executive presence and a passion for excellence to every engagement. While that recipe has created value for our operating companies, it also demonstrates why Mereo has realized 15 years of sustainable success. Here’s to many more partnerships together.”

To learn more about Seek to Serve, Not to Sell — and how this can help you win in a buyer-centric marketplace — download the expert organizational guide here.


For companies seeking to achieve sustainable revenue growth, Mereo provides revenue performance services which help companies win an unfair share™ of sales cycles. Market leaders such as Ariba, Eppendorf, Citrix, Castellan Solutions, Pitney Bowes, Accel-KKR, SAP, HireBetter, Zebra Technologies, E2open, Vistage, Philips Healthcare, Axway, Ortho Clinical Diagnostics, State Street, Ace Hardware, Miller Heiman, OKI Data, WP Engine, Logility, Appirio, Michelin, Grace Hill, Affinipay, The Vintage Racing League and dozens more employ Mereo’s revenue performance programs to unleash repeatable revenue growth.