
Solution management strategy: common sense principles but not common practice
Do not be afraid to challenge your engine and engage your customers. Your solution management strategy is the main sustenance

Debunking the Top Sales Training Myths
Sales training has been a popular prescription for dried up pipelines and below-par performance. While effective when properly administered, there

Buyers want industry navigators — not just thought leaders
Today buyers have more access than ever to invaluable information that can guide their needs, decisions and actions. Tomorrow they

Why leadership must ‘sell’ a new solution to internal teams first
When B2B leadership has spent months doing their due diligence to develop a solution that has (1) a market and

The State of Revenue Performance Presents an Opportunity for B2B sellers
The performance of the top companies around the globe can be a telling sign of our current economic environment —

Mereo President Recognized as 2019 Top 50 Keynote Speaker by Top Sales World
AUSTIN, TEXAS (September 2019) Mereo is pleased to announce that our president and founder, Jay Mitchell, has been recognized as

{Top Sales Magazine Article} Sales Training Alone Will Not Save You – A Holistic Approach to Sustainable Revenue Performance
Jonathan Farrington interviews Jay Mitchell, founder and president of Mereo. JF: When a selling organization is struggling to achieve sustainable

Ensure alignment before investing resources in a merger or acquisition
Leadership typically assesses the value of a possible merger or acquisition based on business strategies such as: Gaining entrance to

Mereo President Jay Mitchell Featured in Cover Interview of Top Sales Magazine
AUSTIN, TX (September 2019) — We are pleased to share that Mereo president, Jay Mitchell, has been featured in a

Semantics Matters in Selling
I am often asked why myself and other Mereo consultants use the term “solution” over “product” and/or “service.” Is it