{B2B News Network} How to identify the right product differentiator to boost marketing and sales success
One of the biggest challenges for today’s seller is helping their buyer understand their product or service’s differentiator — in other
{SMM Article} The No. 1 Thing Leadership Can Do to Align Marketing and Sales
In order to learn how to align marketing and sales teams, we must understand how devastating a gap between these
End 2017 with positivity and purpose
As the year comes to a close, you are probably finding yourself recapping what you and your team achieved in
Incentives and bonuses aren’t the cure alone: Encouragement, listening and support are free
Incentives and bonuses motivate sales professionals for good reason. But great sales leadership calls for more than monetary rewards. A
The real objectives of the discovery stage in the sales process: Identify, intensify and internalize
Most sales professionals approach the discovery stage of the sales process as a time to gather information about their prospect.
Seeking to serve the next generation of sales and marketing leaders
There is no one way to become a sales or marketing leader. Talk to other chief sales officers or chief
How marketing can create content that helps sales engage the buyer
Marketing has the skills and expertise to create content to engage the buyer. Yet marketing content often leaves sales wanting
A decade of seeking to serve part 2: Looking forward
Part 1 of our 10-year Anniversary blog post was centered around looking back and reminiscing about Mereo’s beginnings and the
Transform from salesperson to trusted advisor in sales
By very definition, salespeople sell. Yet, buyers do not like to be sold to. In fact, just 29% of buyers
How sales and marketing can embrace technology — to engage with their buyers.
At the beginning of October, we had the opportunity to partner with Mediafly — leader in sales enablement and transformation
