The most-effective way to determine a revenue performance goal
Read time: 3.5 minutes Regardless of what your business does, what solutions is creates or the industry it serves, you
Why revenue performance–based objectives drive more success for your B2B organization
Read time: Less than 2 minutes Business-to-business organizations tend to segment goals by department. The marketing department focuses on goals
{Top Sales Magazine Article} The most-realistic way sales can create content that connects with buyers
Mereo founder and President, Jay Mitchell, was featured in the world renown sales and marketing publication, Top Sales Magazine this
How to use social selling to truly connect with your buyer
Social selling has been a sales industry buzzword for the past few years, gaining steam in some circles the last
A reflection on 2017
We are already 11 days into 2018, but I cannot let 2017 slip too far behind me in the rearview
{B2B News Network} How to identify the right product differentiator to boost marketing and sales success
One of the biggest challenges for today’s seller is helping their buyer understand their product or service’s differentiator — in other
{SMM Article} The No. 1 Thing Leadership Can Do to Align Marketing and Sales
In order to learn how to align marketing and sales teams, we must understand how devastating a gap between these
End 2017 with positivity and purpose
As the year comes to a close, you are probably finding yourself recapping what you and your team achieved in
Incentives and bonuses aren’t the cure alone: Encouragement, listening and support are free
Incentives and bonuses motivate sales professionals for good reason. But great sales leadership calls for more than monetary rewards. A
The real objectives of the discovery stage in the sales process: Identify, intensify and internalize
Most sales professionals approach the discovery stage of the sales process as a time to gather information about their prospect.
