How to draft a powerful client value story

How to draft a powerful client value story

Based on overwhelming interest in our previous post: The Power of Proof: Client Value Stories, we were compelled to provide
The power of proof: Client value stories

The power of proof: Client value stories

When asked what the #1 sales ready asset is that marketing needs to provide to their sales channels in a
Mereo Recognized as Top 50 Sales & Marketing Blog by Top Sales World

Mereo Recognized as Top 50 Sales & Marketing Blog by Top Sales World

COLORADO SPRINGS, CO (May 2016) We are excited to announce that Mereo has been recognized as one of the top 50 Sales
Mereo Principal Consultant Elected to Presidency of Two Boards of Directors

Mereo Principal Consultant Elected to Presidency of Two Boards of Directors

COLORADO SPRINGS, CO (May 2016) Mereo announced today that Joel Reed, a Principal Consultant with the firm since 2012, has been
Your voice is needed: CSO insights sales enablement survey

Your voice is needed: CSO insights sales enablement survey

As buying dynamics change and a multitude of methodologies, technologies and service providers swarm to fill the void, having a
The problem with sales training, part 3: Coaching and reinforcement

The problem with sales training, part 3: Coaching and reinforcement

In this series we are taking a look at three distinctions between sales training and sales enablement: Messaging and content 
The problem with sales training, part 2: Training

The problem with sales training, part 2: Training

Although commonly seen as one in the same, sales training and sales enablement are vastly different. In Part 1 we
The problem with sales training, part 1: Content and messaging

The problem with sales training, part 1: Content and messaging

These days, a majority of the articles I read include a reference to sales enablement. It’s the topic du jour in sales
3 Immediate steps to engage buyers

3 Immediate steps to engage buyers

We recently sat down with a client team to lead a sales enablement session. In the corner of the room
1 Step to set you apart from your competition

1 Step to set you apart from your competition

8% was the topic of conversation at dinner with a friend a few nights ago. No, neither of us were