Tag: CEO

How a Leading SaaS Company Won Big by Focusing on Growing Existing Accounts
In 2020, Resurgens Technology Partners, a prominent private equity firm, triggered the final piece of merging together three leading business

Achieve Organizational Alignment: The Client Success Team
Aligning your sales and marketing teams is just the beginning. Organizational alignment is a goal that is often sought after

The Research is Here: Relationships Help (and Hurt) in Sales
Building relationships in sales offers a myriad of benefits. Not only do your teams become skilled at diagnosing and solving

Sellers Have a New Challenge: To Ease an Increasingly Difficult Buying Journey
A multi-national software provider’s sales cycles was running 12-18 months on average. To say deal velocity was slow would be

Tim Ohai Wants You to Forget About Changing Your Business Culture — Focus on Driving Clarity
Business culture is the beating heart of your operations. Yet, this subjective concept is often hard to define, assess and,

Your Sales Process Is Not Enough
Leadership at a global FinTech software services company spent part of 2023 formalizing their sales processes in a sales motion

Show Some Love to Your Salespeople
Appreciation goes a long way in life and in the office. For example, Mereo recently had the opportunity to work

Navigate 2024 Selling Conditions with a Seek to Serve Map
In 2023, B2B selling organizations faced sluggish conditions. Buyers operated on tighter budgets and thus were more indecisive and hesitant

How Does 2023 Go Down in Selling History? Mereo Principals Share These Reflections
Although we are approaching a new year, many of 2023’s selling challenges will continue to impact your B2B organization’s 2024

IS IT TIME TO RENOVATE YOUR GO-TO-MARKET ORGANIZATIONAL STRUCTURE?
A leading global financial technology (FinTech) client recently reached out with a big request: They wanted to completely overhaul their