Tag: Revenue Enablement

AI Does a Poor Impersonation of the Voice of the Customer
When selling teams have their ear to the ground to hear real pains, real expectations and real feedback from their

Sellers Have a New Challenge: To Ease an Increasingly Difficult Buying Journey
A multi-national software provider’s sales cycles was running 12-18 months on average. To say deal velocity was slow would be

2 Reasons Why Sales Organizations’ Win Rates Are Dismal
Most of us like to talk about winning, especially in sales. But there exist lessons in losing too. In a

Make Your Revenue Plan Come True With a Risk Assessment
By now, heads of sales everywhere have their revenue plans in place for 2024. And whether or not you took

Your Sales Process Is Not Enough
Leadership at a global FinTech software services company spent part of 2023 formalizing their sales processes in a sales motion

Partner — Do Not Replace — Your Selling Professionals With AI
This week I opened yet another email in my inbox that seemed … off. The sender had my correct name.

How Does 2023 Go Down in Selling History? Mereo Principals Share These Reflections
Although we are approaching a new year, many of 2023’s selling challenges will continue to impact your B2B organization’s 2024

3 Ways to Make Your 2024 Revenue Kickoff Engaging
Your 2024 revenue kickoff (RKO) is your opportunity to prepare your teams for the future and any changes you would

5 TALES FROM REVENUE KICKOFFS GONE WRONG
While revenue kickoff failures are best left behind us, there are a number of kickoff lessons to be learned by

What Goes in a Revenue Kickoff?
The revenue kickoff (RKO) is becoming the new sales kickoff (SKO), but what exactly is an RKO? How do you