{SMM Article} What B2B marketers can learn from B2C
AUSTIN, TX (April 2019) Mereo President, Jay Mitchell, recently has had the honor of sharing thought leadership in the prestigious
The 2 types of head of marketing
There are two types of head of marketing we typically encounter in B2B organizations. The “Marketing Communications/Demand Generation” Head of
A new — and more effective — sales qualification framework
When it comes time for marketing and sales to determine the most qualified leads, many turn to BANT. The BANT
{Top Sales Magazine} B2B Buyers Need Sellers to Know Their Pains
Today’s modern buying trend puts little stock in the B2B seller. However, with a reframed strategy of “Seek to Serve,
The often overlooked insights the target buyer profile can provide
B2B marketing teams align with sales, solution marketing and more through the target buyer profile. At Mereo, we call the
B2B marketing activities alone are not enough
B2B marketing often gets tunnel vision by just focusing on its individual activities. From the demand generation pushes, whether those
Whose responsibility is the sales pipeline anyway?
When the sales pipeline dries up, the blame more times than not is placed solely on marketing and the market
How B2B salespeople can engage buyers earlier in the sales cycle and provide additional value — in a context of business regulations
Business regulations and compliance requirements continue to expand across all geographies and industries. In the United States alone over the
How one company’s disciplined, targeted approach to demand generation delivered big results
All leadership says the same thing to their salespeople: “We want you to be successful.” Because when salespeople are successful,
To grow, be stagnant or contract — which do you want for your B2B?
There are three things you can be doing: growing, remaining stagnant or contracting. It is always better to be growing.
