Accel-KKR is a technology-focused private equity investment firm with over $10 billion under management.
LOCATION: Menlo Park, CA & Atlanta, GA
INDUSTRY: Private Equity Investment Firm
Accel-KKR invested in an enterprise software organization before acquiring two additional companies within the following 18 months. Their leadership teams needed to align and elevate a new joint value proposition to make a big impact in the market. Learn how Mereo rapidly aligned these companies under one powerful, united go-to-market engine with a cohesive, differentiated value proposition and a multi-pronged sales enablement program — empowering market-facing teams’ value selling skills to make a big impact for an accelerated launch.
“From due diligence counsel to operational execution in demand generation, solutions marketing and sales operations and enablement, Mereo is Accel-KKR’s go-to partner when it comes to sales and marketing services for our operating companies.”
MEREO SERVICES ENGAGED
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Learn how Mereo supported private-equity investment firm Accel-KKR with proven selling tools and resources that drove sustainable revenue performance.
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