ACCEL-KKR

Accel-KKR

Accel-KKR is a technology-focused private equity investment firm with over $10 billion under management.

LOCATION: Menlo Park, CA & Atlanta, GA
INDUSTRY: Private Equity Investment Firm
PRIVATELY HELD

Accel-KKR invested in an enterprise software organization before acquiring two additional companies within the following 18 months. Their leadership teams needed to align and elevate a new joint value proposition to make a big impact in the market. Learn how Mereo rapidly aligned these companies under one powerful, united go-to-market engine with a cohesive, differentiated value proposition and a multi-pronged sales enablement program — empowering market-facing teams’ value selling skills to make a big impact for an accelerated launch.

“From due diligence counsel to operational execution in demand generation, solutions marketing and sales operations and enablement, Mereo is Accel-KKR’s go-to partner when it comes to sales and marketing services for our operating companies.”

JASON KURTZ
Managing Operating Principal

MEREO SERVICES ENGAGED

SALES
OPERATIONS

SALES
ENABLEMENT

SOLUTION
MANAGEMENT

SOLUTION
MARKETING

Download the Full Accel-KKR Case Study

Learn how Mereo supported private-equity investment firm Accel-KKR with proven selling tools and resources that drove sustainable revenue performance.