Message Systems is a $35 million enterprise software, cloud (SaaS) company in the digital messaging / email marketing space, backed by a leading capital and private equity firm.
LOCATION: Columbia, MD & San Francisco, California
INDUSTRY: SaaS Digital Messaging / Email Marketing
MEREO SERVICES ENGAGED
- Scaling North American and international sales teams to fuel global revenue growth through vision to re-package solution messaging to capitalize on differentiation
- Disparate solution messages void of compelling value propositions and differentiation
- Disjointed coaching and accountability approach employed across global sales organization
- Lacked the necessary on-boarding program to elevate new-hires’ success for rapidly scaling sales team
- Enabled all global client-facing professionals with differentiated, buyer-level messaging developed with live prospect insight
- Revitalized sales and marketing leadership through an actionable program instilling revenue performance consistency, accountability and urgency
- Compressed time for new sales professionals to “revenue positive” through more effective tools and techniques and on-boarding curriculum
“As we have embarked on a journey to transform all elements of Message Systems’ go-to-market operations, the Mereo team has served tirelessly alongside us as an extension of my leadership team.“
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