Sopra Banking Software

Sopra Banking is a FinTech software services company that supports financial institutions with cutting-edge digital transformation solutions.

LOCATION: Paris, France
INDUSTRY: FinTech Software Services
PRIVATELY HELD

MEREO SERVICES ENGAGED

SOLUTION
MANAGEMENT

SALES
ENABLEMENT

SOLUTION
MARKETING

Challenges

Needed to productize custom service offerings in order to more efficiently replicate customer successes and grow business — but lacked the frameworks to do so
Struggled to align new leadership and teams across product, marketing and sales while simultaneously acquiring companies and reorganizing leadership to support new company vision
Hyper-focused on branding only the services without any product marketing efforts or value messaging
Lacked a repeatable, formal go-to-market standard approach and launch process connecting the marketing functions, and did not have an effective and efficient governance model to unify the entire market-facing organization

Results

Implementing a foundational launch plan and standard go-to-market toolkit enabled Sopra Banking leadership with a streamlined, repeatable process for future success
Defining the standard go-to-market toolkit empowered leadership with the organizational momentum and knowledge to create sales tools and value messaging in an average of six weeks, greatly reducing the time-to-market
Developing a joint value proposition supported the transition from a service-based company to a product-based company, while streamlining the alignment process with new acquisitions and between teams
Enabling sales teams with the knowledge and skills for using the sales tools and insights won hat to expect for new product introductions
Rolling-out the launch process and go-to-market toolkits in pilot programs for more than 10 solution areas allowed for leadership input and buy-in, and to optimize the foundational materials, training and process for organization-wide launches
Creating a standard governance model and a weekly and monthly reporting structure for 12 key go-to-market areas supported the development and roll-out of highly validated solutions

“In this rapid-growth environment, the Mereo team brought the leadership and expertise needed to accelerate our successful development of sales and customer-facing resources.”

YANN METZ-PASQUIER
Chief Marketing Officer