Sopra Banking Software
Sopra Banking Software
Sopra Banking is a FinTech software services company that supports financial institutions with cutting-edge digital transformation solutions.
LOCATION: Paris, France
INDUSTRY: FinTech Software Services
MEREO SERVICES ENGAGED
- Needed to productize custom service offerings in order to more efficiently replicate customer successes and grow business — but lacked the frameworks to do so
- Struggled to align new leadership and teams across product, marketing and sales while simultaneously acquiring companies and reorganizing leadership to support new company vision
- Hyper-focused on branding only the services without any product marketing efforts or value messaging
- Lacked a repeatable, formal go-to-market standard approach and launch process connecting the marketing functions, and did not have an effective and efficient governance model to unify the entire market-facing organization
- Implementing a foundational launch plan and standard go-to-market toolkit enabled Sopra Banking leadership with a streamlined, repeatable process for future success
- Defining the standard go-to-market toolkit empowered leadership with the organizational momentum and knowledge to create sales tools and value messaging in an average of six weeks, greatly reducing the time-to-market
- Developing a joint value proposition supported the transition from a service-based company to a product-based company, while streamlining the alignment process with new acquisitions and between teams
- Enabling sales teams with the knowledge and skills for using the sales tools and insights won hat to expect for new product introductions
- Rolling-out the launch process and go-to-market toolkits in pilot programs for more than 10 solution areas allowed for leadership input and buy-in, and to optimize the foundational materials, training and process for organization-wide launches
- Creating a standard governance model and a weekly and monthly reporting structure for 12 key go-to-market areas supported the development and roll-out of highly validated solutions
“In this rapid-growth environment, the Mereo team brought the leadership and expertise needed to accelerate our successful development of sales and customer-facing resources.”
Chief Marketing Officer
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